Traditional Marketing is Alive
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchVictoria Toyin Ayofadipe. Is traditional marketing dead? Written in response to Bill Lee’s article “Marketing is Dead”,...
View ArticleThe Effect of Marketing Communications on Customer Based Brand Equity
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchLu'ay Al-Mu'ani. The purpose of this study is to determine the effects of customer based brand equity dimensions that only...
View ArticleMarketing and Logistics Strategy: The Integration Process
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchJohn Olotewo. The purpose of this paper is to examine how firms can integrate both marketing and logistics functions for...
View ArticleManufacturers and Retailers Influence On Market Structure and Pricing
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchJohn Olotewo. The market structure and pricing are two business aspects that work collaboratively to determine...
View ArticleThe Negative Effects of Low Oil Prices on Nigerian Economy
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchAkinwuyi Stephen Akinwande,Dr John Akpesiri Olotewo. The energy sector is one of the most the most important components of...
View ArticleMarket classification - The faith-Based Analysis approach
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchJohn Olotewo. Several organizations have considered cultural factors, economic factors, political factors and gender...
View ArticleOnline Shopping Risks and effects on Consumers Purchasing Behavior
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchNesrin Salim Almatarneh. Despite the increase of the intention toward online shopping, the actual online shoppings growth...
View ArticleGREEN CONSUMERS IN GREEN MARKETING
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchUgur Uysal YORULMAZ. In recent years, environmental issues and problems have risen due to mass production, environmental...
View ArticleThe impact of corporate social responsibility on corporate reputation using...
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchAmro Alzghoul, Hamzah Elrehail, Prof.Dr. Serdar Saydam, Sakher Alnajdawi, Kayed Al'Ararah. Reputation has critical role...
View ArticleThe Role of Knowledge Sharing Mechanism in the Development of Pricing Strategy
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchHamzah Elrehail, Amro Alzghoul, Prof. Serdar Saydam, Kayed Al'Ararah. This paper aim to investigate the role of knowledge...
View ArticleAnalyzing The Effect of Big Five Model of Personality on the Relationship...
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchZhiyar Mohammed Ismael. Customer satisfaction and loyalty approach calls for a better in-depth understanding of different...
View ArticleMEASURING SERVICE QUALITY AND ITS EFFECTS ON CUSTOMER SATISFACTION: A STUDY...
2016-03-18T05-50-25Z Source: International Journal of Online Marketing ResearchErdem DEMİRKAN. Especially in todays world of high globalization and intense competition, the service sector has become...
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